Take Your Marketing to the Next Level with eTailing curriculum

Online marketing is key for all businesses, even those who aren’t selling online. As Tom Cochran from Atlantic Media, best said it, “If you don’t have a digital presence today, you don’t exist.”


Online retail capacity, or e-tailing, remains a rapidly growing trend.

“It is important for all small businesses to put an online marketing strategy into full speed,” says Connie Hancock, UNL Extension Educator. “More and more, customers are looking for 24/7 access or ‘always-on’ capacity to shop, buy, and receive customer support and service.”

With this changing landscape for retailers, North Dakota State University (NDSU) and University of Nebraska-Lincoln Extension Services teamed up to provide rural and small-business owners with an educational program, “eTailing: Taking Charge of Your Online Presence,” at http:go.unl.edu/etailing.

This new self-help program is designed to help business owners understand e-tailing and make plans to incorporate on online marketing strategy into their total marketing strategy to reach existing customers as well as expand their reach for new customers.

“It is important for business owners to understand two things: First, e-tailing is not an option,” says…

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Small Business Marketing Trends for 2013

I love reading SmallBusinessComputing.com – they have some great ideas and thoughts about helping Small Business Owners with their online marketing journey.  Sometimes due to so many other good reads I don’t always get to the best articles and ones I like to share – this one in particular emphasizes some things that we have been telling businesses in our educational workshops and so therefore I am going to take some time and go into some more detail about each of the trends!  The article Top 5 Small Business Marketing Trends for 2013 highlights 5 Trends:

  1. Mobile Marketing Is Here and Now
  2. Content and Content Promotions is the New SEO
  3. Email Marketing:  Focus on Mobile Optimized Messages
  4. Personalize and Customize Ecommerce Marketing
  5. Social Advertising is Hot

Tune if for more Mobile Marketing but in the meantime read the article – Top 5 Small Business Marketing Trends for 2013

eXtension – Winter Webinar Series begins January 10

eXtension – Entrepreneurs and Their Communities

Winter Webinar Series
Second Thursday of every month
2:00 p.m. (ET); 1:00 p.m. (CT); 12:00 p.m. (MT); 11:00 am (PT)
Connect to webinar – https://connect.extension.iastate.edu/etc-cop

January 10 – Getting Action from Website Landing Pages

Ever wonder why some online businesses seem to have all the luck – well it may not be luck after all! Their content marketing payoff may be because their ‘landing pages’ encourage the customer to take ‘action’. Your landing pages can mean the difference between profit and loss! Learn how to send your customers to the right page and create the appropriate call to action!

Presenter – Jay Jenkins, UNL Extension Educator

February 14 – Top 10 Trends and Cool Tools in Social Media

Julie Fox joins us again this year for a popular session on what’s new in social media. This fast moving session goes beyond the latest statistics to demonstrate what’s working and show you how to benefit from the latest social media trends and tools.

Presenter – Julie Fox, Ohio State Extension

March 14 – Pinterest for Your Business

Just when you thought you’d gotten a handle on social media by getting on Facebook and maybe giving Twitter a try, along comes Pinterest. Pinterest is now the number three most-popular social network in the U.S., behind only Facebook and Twitter, according to Experian’s Digital Marketer Trend and Benchmark Report.  Thru this webinar an introduction to what Pinterest is and why you should use it for your business will be presented. Also discussed will be setting up a Pinterest account, how to interact, and how to create pin boards.

Presenters Tara Gross is a young entrepreneur and owner of Country Drawers in Cambridge, Nebraska and Connie Hancock is an Extension Educator from UNL Extension.

Check us out on Facebook athttp://www.facebook.com/eXtensionentrepreneurs

To learn more about other eXtension educational programs – https://learn.extension.org

eXtension Entrepreneurship – http://www.extension.org/entrepreneurship

Mark your calendars! The eXtension Entrepreneurship webinar series continues with some very timely topics. All webinars will air monthly on the second Thursday at 2:00pm (ET); 1:00pm (CT); 12:00pm (MT); 11:00am (PT).

No pre-registration is required and there is no fee to participate. About 10 minutes prior to the start time simply go the Adobe Connect Pro meeting room at https://connect.extension.iastate.edu/etc-cop. You will be presented with a login screen that has an “Enter as Guest” option. Enter your full name then click “Enter Room” to join the conference. You will be able to hear the audio directly from your computer’s speakers.