Online marketing is key for all businesses, even those who aren’t selling online. As Tom Cochran from Atlantic Media, best said it, “If you don’t have a digital presence today, you don’t exist.”
Online retail capacity, or e-tailing, remains a rapidly growing trend.
“It is important for all small businesses to put an online marketing strategy into full speed,” says Connie Hancock, UNL Extension Educator. “More and more, customers are looking for 24/7 access or ‘always-on’ capacity to shop, buy, and receive customer support and service.”
With this changing landscape for retailers, North Dakota State University (NDSU) and University of Nebraska-Lincoln Extension Services teamed up to provide rural and small-business owners with an educational program, “eTailing: Taking Charge of Your Online Presence,” at http:go.unl.edu/etailing.
This new self-help program is designed to help business owners understand e-tailing and make plans to incorporate on online marketing strategy into their total marketing strategy to reach existing customers as well as expand their reach for new customers.
“It is important for business owners to understand two things: First, e-tailing is not an option,” says…
View original post 370 more words