eXtension FREE Webinar – Blogging for Food

eXtension Online Marketing Webinar Series
February 13, 2014
2:00 p.m. ET/ 1:00 p.m. CT/12:00 p.m. MT/11:00 p.m. PT
 
Blogging For Food
Presented by Jennifer Lewis, The Soup to Nuts Resource for Artisan Food Entrepreneurs
 
The eXtension Entrepreneurship webinar winter series focus is
marketing online and enhancing their online marketing strategy.
 
February 13 – Blogging For Food
Presented by Jennifer Lewis, The Soup to Nuts Resource for Artisan Food Entrepreneurs
2:00 p.m. ET/ 1:00 p.m. CT/12:00 p.m. MT/11:00 p.m. PT
 
Starting your own business is not an easy task especially if you are involved with the food industry – after much research it was evident there were few resources where ‘foodies’ could ask questions and get helpful information. Jennifer Lewis will share her experience with creating a blog to provide resourceful knowledge to the artisan food community.   Learn how a blog could be useful for your business to engage with customers.

Follow Entrepreneurs and Their Communities at:
 
UPCOMING WEBINARS
March 13
– Incorporating Video into the Marketing Strategy
Presented by Jeremy Doan, Rolling Plains Adventures
 
Video today is as important today as content marketing.  Learn how Jeremy Doan, Rolling Plains Adventures uses video to explain what their business is about, how they can share customer experiences, and what it takes to create short video segments to benefit your business.
 

All webinars will air monthly on the second Thursday at  1:00pm (CT); 12:00pm(MT); at https://connect.extension.iastate.edu/etc-cop.  Webinars are recorded for your convenience and are archived at https://learn.extension.org/events/recent

 

Extension Partners with Small Business – Alaska

Our eXtension community, Entrepreneurs and Their Communities, continues to highlight Small Business Week+. With land-grant universities across the country supporting small businesses and their development, we have lots of great small business partners to highlight. If you are thinking about starting a small business, stop in at your local Extension office.

Guest Blogger: Kathryn Izdorek, University of Alaska-Fairbanks Cooperative Extension Service

Market stand The Hapunan Shack

Marie Bridgewater has just begun her second season at the Fairbanks Downtown Market. With the assistance of the UAF Cooperative Extension Service, Marie has been able to successfully start her own small business selling Lumpia (Filipino egg rolls) at a food stand.

Extension was able to assist Marie by helping to navigate the process of becoming a small food business in the state of Alaska and providing a DEC permitable space for preparation of food products to take to market.

Come see Marie and try her egg rolls any Monday at the Fairbanks Downtown Market.

Marie’s Facebook Page: https://www.facebook.com/whatshapunan

Extension Partners with Small Business – Nebraska

From our eXtension community, Entrepreneurs and Their Communities, welcome to Small Business Week+. Extension supports small businesses and their development as a part of our land grant mission. For the next several days, we are going to highlight small businesses around that country that have partnered with us.

Guest Bloggers: Connie Hancock, Extension Educator, and Jim Crandall, Cooperative Business Development Specialist – Both work for University of Nebraska-Lincoln Extension and bring us two examples of small business and UNL Extension partnerships.

Workshops for Aspiring Small Business Owners

The first example demonstrates how UNL Extension supports small business development and the individuals who are working to build those small businesses. Working with existing small business owners partners, Extension develops educational/support programs for new business owners who are developing their own business ideas. People are always interested in having a conversation and discussion with others who have faced some of the issues and hurdles they now are facing.
http://huskerpreneur.wordpress.com/2013/05/24/entrepreneurs-in-johnson-and-pawnee-counties-have-been-successful/

Elwood Hometown Cooperative Market Opens for Business!!

Outside of a food coop The loss of a grocery store in a rural community can be a devastating blow, especially when it is the only, or at least major, source of local groceries. Not only do people then have to travel farther and expend more time and money to get their groceries, but it can also be a serious blow to community pride and make it harder to attract new residents and businesses.

When the only grocery store in Elwood, Neb., closed in January of 2012, community leaders quickly responded, organizing a community meeting to consider opening a cooperatively owned grocery store. Jim Crandall of the UNL Nebraska Cooperative Development Center (NCDC) was the primary speaker at this first meeting, to explain the concept of community ownership as a cooperative. The meeting attracted more than 100 people, almost all of whom felt that a grocery store was vital to the future of their community. Prior to and following the initial meeting, community leaders developed and distributed a survey to gauge interest in opening a co-op grocery store. The community response showed widespread support for the concept. A committed, hard-working steering committee was formed to begin the process of studying the feasibility of a grocery store, the cooperative business model, and creating pro-forma financials.

The 10 member steering committee formed subcommittees that focused on facilities, business and finance issues, and incorporation options with NCDC providing guides and outlines for each subgroup. Expert advice was sought from a local attorney, insurance agents, former store owners, neighboring stores and managers of grain co-ops in nearby towns (one grain co-op also owned a grocery store). Ideas were also sought from cooperative accountants, area economic developers and grocery suppliers. A financial plan was developed for remodeling the store, and progress and information was shared at two more community-wide meetings. All indications still showed continued support for opening the new grocery store.

The steering committee received a small grant from the NCDC to help with organizational costs such as attorney fees, brochure printings, and mailings. The committee met weekly or bi-weekly as a group, with subcommittees meeting at additional times to move the process forward quickly.

The cooperative was incorporated in May 2012 as the Elwood Hometown Cooperative Market. The steering committee, now Board of Directors, conducted a membership drive to capitalize the new business allowing them to purchase and remodel the former store location, hire a manager and purchase the inventory. Over 140 people bought ownership shares in the cooperative and new members are still being added to the ownership base. Coop members, Board members, and other volunteers were involved in the remodeling of the store, installing coolers, freezers and shelving. Board members, coop members, and volunteers scanned inventory and stocked all the shelves in preparation for opening. The Market has been advertising their opening locally and through social media with their Facebook page, https://www.facebook.com/ElwoodHometownCooperativeMarket.

The Elwood Hometown Cooperative Market celebrated their official “soft” opening on February 3rd with a preview of the new store for coop members and donors. The store opened for business to the general public on Monday, February 4th. The market plans to have a Grand Opening this spring to include a ribbon cutting and additional activities.

Extension Partners with Small Business – Ohio

From our eXtension community, Entrepreneurs and Their Communities, welcome to Small Business Week+. Extension supports small businesses and their development as a part of our land grant mission. For the next several days, we are going to highlight small businesses around that country that have partnered with us.

Guest Blogger: Louis (Brian) Raison, The Ohio State University Extension

Stone’s Throw Market Co-op

Food coop sign about values Neighbors, farmers and local organizations collaborated in a grassroots effort to organize and establish a new cooperative grocery in Miami County, Ohio. The Stone’s Throw Foods Project was incubated through the leadership of two full-time organizers, Laura Hanson and Jake Schlachter. In February 2010, they established a pilot online grocery to support the organizing process. OSU Extension assisted with early board and co-op development background work. The online grocery kept $52,000 circulating in the local and state economies that year.

In 2011, the co-op leadership transitioned as Laura left for grad school. OSU Extension was called in to assist the still nascent organization with transitioning issues, mission and vision work, strategic action steps, board development, annual meeting plans, and marketing.

The Market has now kept over $150,000 circulating in the local and state economy and boasts nearly 200 member-owners. It collaborates with several dozen local farms and businesses. Local vendors earn an average of 65 cents per dollar which is more than the national average. More information is available online at: http://www.stonesthrow.coop/ or contact Brian Raison, OSU Extension, Miami County at raison.1@osu.edu

Photo – USDA.gov, Flickr, CC

Extension Partners with Small Business – Iowa

From our eXtension community, Entrepreneurs and Their Communities, welcome to Small Business Week+. Extension supports small businesses and their development as a part of our land grant mission. For the next several days, we are going to highlight small businesses around that country that have partnered with us.

Guest Blogger: Teresa Winmerslage, Iowa State University Extension and Outreach

Education is a key activity that Extension uses in it’s work with small business owners. In Iowa those educational programs include partnering with local food producers to host field days for labor efficiency

Click next to the 4th video

It also means listening to the needs of producers and responding with timely information such as workshops on food safety requirements.

Click next to the 5th video

Contact your local Extension office to learn about the classes they are offering to help small business owners.

Extension Partners with Small Business – Oregon

From our eXtension community, Entrepreneurs and Their Communities, welcome to Small Business Week+. Extension supports small businesses and their development as a part of our land grant mission. For the next several days, we are going to highlight small businesses around that country that have been our partners.

Guest Blogger: Jeff Sherman, Agriculture and Natural Resources Instructor, Eastern Oregon University

more than a cracker Below are links to a business, More than a Cracker, that Oregon State University Extension helped propel through Extension’s Open Campus program. Partnered with the Food Innovation Center, food entrepreneurs were given tools to network with other foodies and begin to grow their businesses.

http://www.crbizjournal.com/new_business_features/article_0b3532ae-f8df-11e1-9948-001a4bcf887a.html

http://morethanacracker.com/more-than-a-cracker-story/

Now Skelton is giving back to the program. “Skelton’s success caught the eye of Oregon State University’s Oregon Open Campus program. Staff asked her to be a guest speaker at one of the program’s Recipe to Market classes at Tillamook Bay Community College. Since then, “I’ve done a couple of classes on how to start up a business with very little capital, my start-up experience and how to keep it fun,” she said.”

Extension Partners with Small Business – New York, Cornell

From our eXtension community, Entrepreneurs and Their Communities, welcome to Small Business Week+. Extension supports small businesses and their development as a part of our land grant mission. For the next few days, we are going to highlight small businesses that have been a part of this partnership.

Guest Blogger: Steve Hadcock is a Senior Resource Educator with Cornell Cooperative Extension.

Farmers Market Purchases

Farmers Market Purchases

Last year, Steve started to work with Susan Hayward – a local livestock producer. Susan is a beginning farmer raising beef, pigs and chickens in the Hudson Valley area of New York State.

She came to Steve for assistance on preparing a business plan for her growing business. A key part of her business plan was to secure a place in one of the farmer’s markets in New York City (NYC). Steve worked with her to develop enterprise budgets for each of the types of livestock she raised. He also helped her to carefully consider what her marketing costs were to sell meat and eggs in the market.

Since Steve had worked with her closely, he was able to write a letter of support for her to sell her products in a NYC farmer’s market. Susan credits Steve and other Extension Educators for their assistance in helping to realize one of her business goals.

Stay tuned – Steve promised more information on how Susan is doing at a later date.

Photo Credit – Sarah Braun, Flickr via Creative Commons license