eXtension FREE Webinar – Blogging for Food

eXtension Online Marketing Webinar Series
February 13, 2014
2:00 p.m. ET/ 1:00 p.m. CT/12:00 p.m. MT/11:00 p.m. PT
 
Blogging For Food
Presented by Jennifer Lewis, The Soup to Nuts Resource for Artisan Food Entrepreneurs
 
The eXtension Entrepreneurship webinar winter series focus is
marketing online and enhancing their online marketing strategy.
 
February 13 – Blogging For Food
Presented by Jennifer Lewis, The Soup to Nuts Resource for Artisan Food Entrepreneurs
2:00 p.m. ET/ 1:00 p.m. CT/12:00 p.m. MT/11:00 p.m. PT
 
Starting your own business is not an easy task especially if you are involved with the food industry – after much research it was evident there were few resources where ‘foodies’ could ask questions and get helpful information. Jennifer Lewis will share her experience with creating a blog to provide resourceful knowledge to the artisan food community.   Learn how a blog could be useful for your business to engage with customers.

Follow Entrepreneurs and Their Communities at:
 
UPCOMING WEBINARS
March 13
– Incorporating Video into the Marketing Strategy
Presented by Jeremy Doan, Rolling Plains Adventures
 
Video today is as important today as content marketing.  Learn how Jeremy Doan, Rolling Plains Adventures uses video to explain what their business is about, how they can share customer experiences, and what it takes to create short video segments to benefit your business.
 

All webinars will air monthly on the second Thursday at  1:00pm (CT); 12:00pm(MT); at https://connect.extension.iastate.edu/etc-cop.  Webinars are recorded for your convenience and are archived at https://learn.extension.org/events/recent

 

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Take Your Marketing to the Next Level with eTailing curriculum

Online marketing is key for all businesses, even those who aren’t selling online. As Tom Cochran from Atlantic Media, best said it, “If you don’t have a digital presence today, you don’t exist.”

Huskerpreneur

Online retail capacity, or e-tailing, remains a rapidly growing trend.

“It is important for all small businesses to put an online marketing strategy into full speed,” says Connie Hancock, UNL Extension Educator. “More and more, customers are looking for 24/7 access or ‘always-on’ capacity to shop, buy, and receive customer support and service.”

With this changing landscape for retailers, North Dakota State University (NDSU) and University of Nebraska-Lincoln Extension Services teamed up to provide rural and small-business owners with an educational program, “eTailing: Taking Charge of Your Online Presence,” at http:go.unl.edu/etailing.

This new self-help program is designed to help business owners understand e-tailing and make plans to incorporate on online marketing strategy into their total marketing strategy to reach existing customers as well as expand their reach for new customers.

“It is important for business owners to understand two things: First, e-tailing is not an option,” says…

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Online Marketing Webinar Series begins in January 2014

eXtension Online Marketing Webinar Series
January 9, 2014
2:00 p.m. ET/ 1:00 p.m. CT/12:00 p.m. MT/11:00 p.m. PT
 
Crafting A Consistent Marketing Message!
Glenn Muske, NDSU Small Business Specialist and Connie Hancock, UNL Extension Educator
 
 
The eXtension Entrepreneurship webinar winter series focus is
marketing online and enhancing their online marketing strategy.
 
January 9 – Crafting A Consistent Marketing Message!
Glenn Muske, NDSU Small Business Specialist and Connie Hancock, UNL Extension Educator
2:00 p.m. ET/ 1:00 p.m. CT/12:00 p.m. MT/11:00 p.m. PT
 
Getting the attention of customers is harder today than ever before.  Learning how to craft a marketing message that draws customers to your website where the information you provide benefits them personally.  Crafting the message involves understanding landing pages, call to action, and relating that to your marketing goals.  Glenn Muske and Connie Hancock will provide tips on how to Craft that Marketing Message.
 
Follow us on
 
 
UPCOMING WEBINARS
February 13 – Blogging For Food
Presented by Jennifer Lewis, The Soup to Nuts Resource for Artisan Food Entrepreneurs
 
Starting your own business is not an easy task especially if you are involved with the food industry – after much research it was evident there were few resources where ‘foodies’ could ask questions and get helpful information. Jennifer Lewis will share her experience with creating a blog to provide resourceful knowledge to the artisan food community.   Learn how a blog could be useful for your business to engage with customers.
 
 
March 13– Incorporating Video into the Marketing Strategy
Presented by Jeremy Doan, Rolling Plains Adventures
 
Video today is as important today as content marketing.  Learn how Jeremy Doan, Rolling Plains Adventures uses video to explain what their business is about, how they can share customer experiences, and what it takes to create short video segments to benefit your business.
 

All webinars will air monthly on the second Thursday at  1:00pm (CT); 12:00pm(MT); at https://connect.extension.iastate.edu/etc-cop.  Webinars are recorded for your convenience and are archived at https://learn.extension.org/events/recent

Your Business has an Online Reputation!

Trust attributes

Photo (CC) by Intersection Consulting, Flickr

Every business owner knows that their business has a reputation, both good and bad. They know people who have thanked them for their help and they know customers have left angry (but they probably don’t know them all as we, as consumers, sometimes don’t tell the owner but we let everyone else know).

In the days of traditional media, statistics suggested that a satisfied customer told maybe five people about a good experience. However the dissatisfied consumer may tell as many as 20.

Well today information about the reputation of a business can be found online. Even if it isn’t in one of the online review sites such as Yelp or TripAdvisor, people make comments on their Facebook page or in a tweet about their experiences. And, as in the case of United airlines and others, some of these incidents become wide spread, or “go viral.”

There are tools that a business owner can use to help him or her monitor what is being said (see https://www.openforum.com/articles/online-reputation-management-tools/). Yet research suggests that many small business owners simply do not take the time or don’t consider it a priority. Not watching what is being said about your business though brings great risk. No longer are 20 people hearing about a poor experience but all of that person’s hundreds of friends. And if a comment is made, just starting multiplying that by their friends and their friends, etc., etc. Thus you can see not paying attention is perhaps letting the snowball start rolling down the hill until it devours your business.

And if nothing is being said, don’t assume that is a good thing. Being there is the first requirement. But more and more, people want to check out your reputation. Online reviews are a quick and easy way to begin to develop a trust relationship with the consumer. You need to work on developing those online reviews. Encourage them from current customers.

Bottom line: 1) Know your reputation. 2) Encourage your customers to share their online reviews.

Small Business Marketing Trends for 2013

I love reading SmallBusinessComputing.com – they have some great ideas and thoughts about helping Small Business Owners with their online marketing journey.  Sometimes due to so many other good reads I don’t always get to the best articles and ones I like to share – this one in particular emphasizes some things that we have been telling businesses in our educational workshops and so therefore I am going to take some time and go into some more detail about each of the trends!  The article Top 5 Small Business Marketing Trends for 2013 highlights 5 Trends:

  1. Mobile Marketing Is Here and Now
  2. Content and Content Promotions is the New SEO
  3. Email Marketing:  Focus on Mobile Optimized Messages
  4. Personalize and Customize Ecommerce Marketing
  5. Social Advertising is Hot

Tune if for more Mobile Marketing but in the meantime read the article – Top 5 Small Business Marketing Trends for 2013

eXtension – Winter Webinar Series begins January 10

eXtension – Entrepreneurs and Their Communities

Winter Webinar Series
Second Thursday of every month
2:00 p.m. (ET); 1:00 p.m. (CT); 12:00 p.m. (MT); 11:00 am (PT)
Connect to webinar – https://connect.extension.iastate.edu/etc-cop

January 10 – Getting Action from Website Landing Pages

Ever wonder why some online businesses seem to have all the luck – well it may not be luck after all! Their content marketing payoff may be because their ‘landing pages’ encourage the customer to take ‘action’. Your landing pages can mean the difference between profit and loss! Learn how to send your customers to the right page and create the appropriate call to action!

Presenter – Jay Jenkins, UNL Extension Educator

February 14 – Top 10 Trends and Cool Tools in Social Media

Julie Fox joins us again this year for a popular session on what’s new in social media. This fast moving session goes beyond the latest statistics to demonstrate what’s working and show you how to benefit from the latest social media trends and tools.

Presenter – Julie Fox, Ohio State Extension

March 14 – Pinterest for Your Business

Just when you thought you’d gotten a handle on social media by getting on Facebook and maybe giving Twitter a try, along comes Pinterest. Pinterest is now the number three most-popular social network in the U.S., behind only Facebook and Twitter, according to Experian’s Digital Marketer Trend and Benchmark Report.  Thru this webinar an introduction to what Pinterest is and why you should use it for your business will be presented. Also discussed will be setting up a Pinterest account, how to interact, and how to create pin boards.

Presenters Tara Gross is a young entrepreneur and owner of Country Drawers in Cambridge, Nebraska and Connie Hancock is an Extension Educator from UNL Extension.


Check us out on Facebook athttp://www.facebook.com/eXtensionentrepreneurs

To learn more about other eXtension educational programs – https://learn.extension.org

eXtension Entrepreneurship – http://www.extension.org/entrepreneurship


Mark your calendars! The eXtension Entrepreneurship webinar series continues with some very timely topics. All webinars will air monthly on the second Thursday at 2:00pm (ET); 1:00pm (CT); 12:00pm (MT); 11:00am (PT).

No pre-registration is required and there is no fee to participate. About 10 minutes prior to the start time simply go the Adobe Connect Pro meeting room at https://connect.extension.iastate.edu/etc-cop. You will be presented with a login screen that has an “Enter as Guest” option. Enter your full name then click “Enter Room” to join the conference. You will be able to hear the audio directly from your computer’s speakers.