About chancock

I am currently an Extension Educator for the University of Nebraska Extension in the South Panhandle of Nebraska.

I was going to write about……

Not being the best blog writer – I have to admit, even though I promote blogging as a tool to reach a greater audience and something every small business owner needs to consider – this does not come easy for me!  I do see the value and I do have lots of topics I can write about but actually sitting down and writing is extremely difficult! 
 
I was going to write about Small Business Week – and how proud I am to live in a country where we can take our passions and ideas and turn them into something profitable and use our creativity to reach new targets and markets.  That is what this country and our communities are built on – the determination of folks like yourself to make a quality of life for you and your families that you are proud of!  No matter the time it takes – doing what one likes is the very best we can expect!
 
I was going to write about the awesome Entrepreneurs we interviewed in the Live Chats during Small Business Week as part of our way in celebrating the work and effort you all do to create an environment that is truly exciting.  If you have not had the chance to listen to the interviews – I challenge you to do so as the business owners words of wisdom and advise will prove to help you make wise decisions or to know that the decisions you made were the right ones!  You can view those ‘chats’ at https://www.youtube.com/user/powerofbusiness.
 
I was going to write about the importance of networking with other entrepreneurs and by learning from others you can be more successful.  You do not have to travel this journey of entrepreneurship by yourself and by reaching out to others and seeking advice – it will pay off in the end.  Most entrepreneurs have more stories to share than we can even imagine.  They are willing to share their successes and failures so you don’t have to suffer the consequences!
 
I was going to write about how excited I am to be part of a multi-state effort that has launched the Power of Business and out attempt to provide you with information that you can Learn – Share – Do!  I do believe ‘Power of Business’ can be the site where you can find useful information, where you can network with other entrepreneurs who are having concerns or questions just like yours, where you can engage in a conversation virtually even if you live in a remote location.
 
But we need your help – we need you to follow our blog, we need you to listen to the Friday 15 Live Chats, we need you to sign up for the newsletter and we need you to be part of the conversation!  All of this can be found at http://powerofbusiness.net
 
Thanks for helping entrepreneurs every where understand their role in the community and for making this country a great place to do live, do business and raise a family!

eXtension FREE Webinar – Blogging for Food

eXtension Online Marketing Webinar Series
February 13, 2014
2:00 p.m. ET/ 1:00 p.m. CT/12:00 p.m. MT/11:00 p.m. PT
 
Blogging For Food
Presented by Jennifer Lewis, The Soup to Nuts Resource for Artisan Food Entrepreneurs
 
The eXtension Entrepreneurship webinar winter series focus is
marketing online and enhancing their online marketing strategy.
 
February 13 – Blogging For Food
Presented by Jennifer Lewis, The Soup to Nuts Resource for Artisan Food Entrepreneurs
2:00 p.m. ET/ 1:00 p.m. CT/12:00 p.m. MT/11:00 p.m. PT
 
Starting your own business is not an easy task especially if you are involved with the food industry – after much research it was evident there were few resources where ‘foodies’ could ask questions and get helpful information. Jennifer Lewis will share her experience with creating a blog to provide resourceful knowledge to the artisan food community.   Learn how a blog could be useful for your business to engage with customers.

Follow Entrepreneurs and Their Communities at:
 
UPCOMING WEBINARS
March 13
– Incorporating Video into the Marketing Strategy
Presented by Jeremy Doan, Rolling Plains Adventures
 
Video today is as important today as content marketing.  Learn how Jeremy Doan, Rolling Plains Adventures uses video to explain what their business is about, how they can share customer experiences, and what it takes to create short video segments to benefit your business.
 

All webinars will air monthly on the second Thursday at  1:00pm (CT); 12:00pm(MT); at https://connect.extension.iastate.edu/etc-cop.  Webinars are recorded for your convenience and are archived at https://learn.extension.org/events/recent

 

Online Presence webinar series begins!

The beginning of a three part series helping small business owners with their Online Presence.  Glenn Muske, NDSU and Connie Hancock, UNL Extension presented Crafting the Message on Thursday, January 9, 2014.
Here is a copy of the presentation for your convenience – Crafting the Message FINAL plus a link to the archived recording – Crafting the Message recording
Crafting the Message Resources

Mark your calendars for upcoming webinars

2nd Thursday, 2:00pm ET; 1:00pm CT; 12 pm MT; 11:00 am PThttp://connect.extension.iastate.edu/etc-cop

February 13 –Blogging for Food – Jennifer Lewis – The Soup to Nuts Resource for Artisan Food Entrepreneurs

March 13 – Incorporating Video into the Marketing Strategy – Jeremy Doan, Rolling Plains Adventures

Online Marketing Webinar Series begins in January 2014

eXtension Online Marketing Webinar Series
January 9, 2014
2:00 p.m. ET/ 1:00 p.m. CT/12:00 p.m. MT/11:00 p.m. PT
 
Crafting A Consistent Marketing Message!
Glenn Muske, NDSU Small Business Specialist and Connie Hancock, UNL Extension Educator
 
 
The eXtension Entrepreneurship webinar winter series focus is
marketing online and enhancing their online marketing strategy.
 
January 9 – Crafting A Consistent Marketing Message!
Glenn Muske, NDSU Small Business Specialist and Connie Hancock, UNL Extension Educator
2:00 p.m. ET/ 1:00 p.m. CT/12:00 p.m. MT/11:00 p.m. PT
 
Getting the attention of customers is harder today than ever before.  Learning how to craft a marketing message that draws customers to your website where the information you provide benefits them personally.  Crafting the message involves understanding landing pages, call to action, and relating that to your marketing goals.  Glenn Muske and Connie Hancock will provide tips on how to Craft that Marketing Message.
 
Follow us on
 
 
UPCOMING WEBINARS
February 13 – Blogging For Food
Presented by Jennifer Lewis, The Soup to Nuts Resource for Artisan Food Entrepreneurs
 
Starting your own business is not an easy task especially if you are involved with the food industry – after much research it was evident there were few resources where ‘foodies’ could ask questions and get helpful information. Jennifer Lewis will share her experience with creating a blog to provide resourceful knowledge to the artisan food community.   Learn how a blog could be useful for your business to engage with customers.
 
 
March 13– Incorporating Video into the Marketing Strategy
Presented by Jeremy Doan, Rolling Plains Adventures
 
Video today is as important today as content marketing.  Learn how Jeremy Doan, Rolling Plains Adventures uses video to explain what their business is about, how they can share customer experiences, and what it takes to create short video segments to benefit your business.
 

All webinars will air monthly on the second Thursday at  1:00pm (CT); 12:00pm(MT); at https://connect.extension.iastate.edu/etc-cop.  Webinars are recorded for your convenience and are archived at https://learn.extension.org/events/recent

October 10 eXtension Webinar focuses on ACA and Your Small Business

October Webinar – Affordable Care Act and Your Small Business
eXtension Entrepreneurs and Their Communities webinar
Thursday, October 10, 2013 -2:00 pm (ET); 1:00pm (CT); 12:00pm (MT) 11:00 am (PT)

Join the webinar – https://connect.extension.iastate.edu/etc-cop

On Thursday, October 10, 2013 eXtension will host a webinar on Small Business Health Options Program with presenters Marilyn Schlake and Carol Welte, University of Nebraska-Lincoln Extension.

Although the Affordable Care Act (ACA) large employer (play or pay) mandate has been delayed until 2015, other ACA regulations are steadily moving forward, including opening of the Small Business Health Options Program (SHOP) on October 1st.  There are many ACA regulations that have and will continue to impact small and large businesses.   This webinar will highlight the different regulations and strategies businesses can use to manage the ACA.

No pre-registration is required and there is no fee to participate. About 10 minutes prior to the start time simply go the Adobe Connect Pro meeting room at https://connect.extension.iastate.edu/etc-cop. You will be presented with a login screen that has an “Enter as Guest” option. Enter your full name then click “Enter Room” to join the conference. You will be able to hear the audio directly from your computer’s speakers.

Small Business Marketing Trends for 2013

I love reading SmallBusinessComputing.com – they have some great ideas and thoughts about helping Small Business Owners with their online marketing journey.  Sometimes due to so many other good reads I don’t always get to the best articles and ones I like to share – this one in particular emphasizes some things that we have been telling businesses in our educational workshops and so therefore I am going to take some time and go into some more detail about each of the trends!  The article Top 5 Small Business Marketing Trends for 2013 highlights 5 Trends:

  1. Mobile Marketing Is Here and Now
  2. Content and Content Promotions is the New SEO
  3. Email Marketing:  Focus on Mobile Optimized Messages
  4. Personalize and Customize Ecommerce Marketing
  5. Social Advertising is Hot

Tune if for more Mobile Marketing but in the meantime read the article – Top 5 Small Business Marketing Trends for 2013

Interactive Magazine Provides Solutions for Marketing AgriToursm Online

How are you going to get them back on the farm?

The University of Nebraska-Lincoln Extension Service and North Dakota State University Extension Service have teamed up to answer that question. A recently released interactive online magazine, “Marketing Agritourism Online,” is geared to help agritourism enterprises attract customers. The program is available at http://go.unl.edu/agritourism 
 
Agritourism is defined as any agriculture-based operation or activity that brings visitors to a farm or ranch. Examples are U-pick fruit farms, farm stands or shops, farm stays, tours, on-farm classes, fairs, festivals, pumpkin patches and Christmas tree farms.
 
 “Many individuals today are looking to experience some part of the rural life,” says Glenn Muske, NDSU Small Business Specialist. “Whether going out to pick berries, getting lost in a corn maze, taking a trail ride, going hunting or just experiencing what one’s parents or grandparents did, consumers are turning to rural attractions as tourist destinations.”
 
Marketing Agritourism Online offers agritourism businesses a tool to reach a targeted audience with a focused message about what they have to offer.  
 
“Finding the potential agritourism customer has always been difficult,” says Muske,. “And being able to tell prospective clients your story and what they will experience has also been a challenge.”
 
Marketing Agritourism Online helps meet those challenges. This self-directed course and resource guide focuses on helping the agribusiness owner understand and plan for:
 
* Being online: Agritourism business owners will gain an understanding of direct online marketing, the associated technology and the “experience” economy, or where you and your activities become part of the actual event
 
* Getting found – Just being online does little to create awareness that a business exists. The program shows agritourism businesses how to develop and communicate their brand and get found when someone does a search.
 
* Being customer focused – Agritourism businesses get help in determining their marketing effectiveness, understanding what information they need to include on their website and developing online marketing tools.
 
* Telling others – Agritourism business owners learn how to encourage customers to help spread their story, along with how to remain engaged with people as a returning customer, a brand advocate or an ongoing buyer/user of the products and services offered. Business owners also receive information on using customer testimonials and tips on making short video clips of customers talking about their experiences.
 
Learning from others who have promoted their business online successfully makes this interactive online magazine unique and especially helpful to the business owner, according to Jay Jenkins, UNL Extension Educator. The online magazine includes video clips of Nebraska agritourism operators Sarah Sortum, with Calamus Outfitters, http://www.calamusoutfitters.com/ and Regina Ochoa, with RLazyJ at Whitney, Nebraska http://www.rlazyj.com and a member of the Nebraska High Country – http://www.nebraskahighcountry.com/, as well as three agritourism owners from North Dakota, David Pearce- http://papaspumpkinpatch.wordpress.com/; Rodney Hogen – http://www.redtrailvineyards.com/; and Jeremy Doan –  http://www.rollingplainsadv.com/. These video segments provide examples of effective online marketing.
 
“The goal of the online magazine is to help the business owners effectively use this tool, online marketing, to reach, engage and eventually bring in new customers while encouraging previous customers to return,” Jenny Nixon, UNL Extension Educator. “Today an effective marketing strategy must be integrated using all possible tools, including social media.”
 
Agritourism businesses and other small-business owners also can keep up with changes in online marketing tools and trends by subscribing to a free weekly newsletter, Direct Marketing, at http://paper.li/UNLeShip/1319999929
 
“Agritourism is all about experience,” according to Jenkins. “The customers’ experience begins long before they ever come to your business. It begins with their contact with you and will continue long after they leave.
 
“You want to help shape the customer’s expectations, ensure those expectations are met and, finally, to become an ambassador for your agritourism business,” he adds. “Marketing Agritourism Online is designed to help these three things happen.”
 
The interactive online magazine was made possible through the support of UNL Extension and NDSU and funding from the Southern Rural Development Center’s National eCommerce Initiative.
 
For more ideas and assistance on marketing for your small business, contact your local Extension Service office or go to UNL Extension’s website at http://eship.unl.edu or NDSU’s Small Business Support website at http://www.ag.ndsu.edu/smallbusiness