Blogging and Your Business

The word "blog"

Photo (CC) by photologue_np, on Flickr

This month’s topic for the Entrepreneurs and Their Communities webinar will be blogging as a means of business marketing. Jennifer Lewis, owner of Small Food Business will discuss how and why she blogs. She will give tips on how she does it and how you can engage your audience.

Join us at 2:00 p.m. ET/ 1:00 p.m. CT/12:00 p.m. MT/11:00 p.m. PT. Just log in at: https://connect.extension.iastate.edu/etc-cop

Many of you have probably read one or more blogs. And some of you may have read them and didn’t even know it. Some online information or newsletters you receive are, in fact, a blog.

From my perspective, good bloggers use a variety of means to get me involved. Some blogs are primarily pictures with little text. Yet most blogs are words supplemented by pictures, videos, and links. On blogger I follow routinely, Seth Godin, says a lot with few words typically. Others have more words but that’s okay. It isn’t length that bloggers are after, it’s connection to the audience.

Good bloggers vary not only the length and how they tell their message by varying content. They tell stories and they use the blog to give themselves a personality and, in turn, a reputation.

We have a blog for ETC. We probably haven’t given ours as much personality as we might and we tend to use words more than anything else. That doesn’t make it right or wrong. It does suggest that we need to practice more what we teach.

Some of us on the ETC team suggest that your first online presence needs to be a website. It forms the core around which you then build the rest of your online presence. For some business owners, they have blended their blog with their website. That works just fine.

I hope you are getting the picture that there is no one way that blogging must be done. Blogs can be a great marketing tool. Have some fun with them. And don’t be afraid of not having anything to say. Once you get started, you will find lots of material available.

So take some time and hear how one blogger handles it. There is no better way to learn than from someone who has “been there and done that.”

How do you start? Find and follow some favorite bloggers. Comment on their posts. Then signup and start blogging. Doesn’t get much easier. The hardest thing is making the commitment to do it on a regular basis. Start slow and build is good advice.

Again, join us at 2 pm Eastern, 1 Central, Noon Rocky Mt, and 11 am Pacific. Just log in at: https://connect.extension.iastate.edu/etc-cop

Want to stay current on what is happening regarding blogging and online marketing. We offer two newsletters:

Power of Business – Subscription opportunity in the left menu bar

Direct Marketing – Click on subscribe and enter your information.

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This entry was posted in ETC by gmuske. Bookmark the permalink.

About gmuske

Glenn Muske believes in rural, small businesses as the cornerstone of a strong economy. His current efforts, as his own boss, focuses on helping those business owner achieving success. Previously, he did this for North Dakota State University Extension Service and Oklahoma Cooperative Extension Service.

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