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Many of you have probably read one or more blogs. And some of you may have read them and didn’t even know it. Some online information or newsletters you receive are, in fact, a blog.
From my perspective, good bloggers use a variety of means to get me involved. Some blogs are primarily pictures with little text. Yet most blogs are words supplemented by pictures, videos, and links. On blogger I follow routinely, Seth Godin, says a lot with few words typically. Others have more words but that’s okay. It isn’t length that bloggers are after, it’s connection to the audience.
Good bloggers vary not only the length and how they tell their message by varying content. They tell stories and they use the blog to give themselves a personality and, in turn, a reputation.
We have a blog for ETC. We probably haven’t given ours as much personality as we might and we tend to use words more than anything else. That doesn’t make it right or wrong. It does suggest that we need to practice more what we teach.
Some of us on the ETC team suggest that your first online presence needs to be a website. It forms the core around which you then build the rest of your online presence. For some business owners, they have blended their blog with their website. That works just fine.
I hope you are getting the picture that there is no one way that blogging must be done. Blogs can be a great marketing tool. Have some fun with them. And don’t be afraid of not having anything to say. Once you get started, you will find lots of material available.
So take some time and hear how one blogger handles it. There is no better way to learn than from someone who has “been there and done that.”
How do you start? Find and follow some favorite bloggers. Comment on their posts. Then signup and start blogging. Doesn’t get much easier. The hardest thing is making the commitment to do it on a regular basis. Start slow and build is good advice.
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