What does it cost? Nothing. What does it get your small business? A great first impression. And if you continue to do it, it creates an atmosphere where I, the customer, look forward to doing business.
Of course that isn’t all that makes up good customer service but, if you miss the first step, you already are playing catch-up.
What are some of these other pieces? Read a blog post on Small Biz Survival.
What would you add to the list?