Looking for consumer-level expenditure data on food?

data mining
Guest Blogger – Louis Raison, The Ohio State University

If your state* uses MarketMaker, here’s a searchable database that allows you to see consumer food purchasing data at the county level. Here’s an example from Ohio.

http://webapps.marketmaker.uiuc.edu/marketmaker/#OH/food/marketresearch/
(Or by going to http://www.ohiomarketmaker.com and clicking on MarketResearch.)

To populate regional food preferences data on the map:
1.) From the main page in the green Market Research box, click the “down arrow” by the word “where.” Choose “Food Preferences.” Then you’ll see numerous variables on the dropdown sub menu. Choose “Average Food at Home Expenditures,” for example.
3.) The next dropdown gives you the choice to select the entire state, or narrow down to one or more by “County.”
4.) Click “Mapt It!” to see your results
5.) Overlay the shaded data with a Business Search (farmers markets, groceries, restaurants, etc.) if desired.

The food preference data is compiled from ESRI who gets their data from Bureau of Labor Statistics. Here is a link to the information.
http://www.esri.com/~/media/Files/Pdfs/library/whitepapers/pdfs/consumer-expenditure-methodology-2011.pdf

Picture by Quatarmion’s Mind Dump used under Creative Commons license

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This entry was posted in business planning, ETC, smalll business by gmuske. Bookmark the permalink.

About gmuske

Glenn Muske believes in rural, small businesses as the cornerstone of a strong economy. His current efforts, as his own boss, focuses on helping those business owner achieving success. Previously, he did this for North Dakota State University Extension Service and Oklahoma Cooperative Extension Service.

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