You hear a lot today about big data. Businesses are encouraged to collect and then mine to find out more about their customer. The goal is a better understanding and a stronger, more profitable business. Small Food Business posted a great article that points out that small businesses already know their customers. Take a couple of minutes and read what was said – http://smallfoodbiz.com/2013/04/18/big-data-for-small-businesses/
Guest blogger – Louis Raison, The Ohio State University – eXtension has many related communities that may interest you. Here is one with similar interests to ETC as you may have noted by our spring webinar series (2nd Thursday of the month at 2 pm ET.
The goal of this newest eXtension CoP is to provide resource materials, training opportunities and peer interaction for Extension Educators, community-based practitioners and individuals involved in work related to building sustainable and equitable food systems. We look forward to collaborating with you to build a strong, effective and useful community, and to creating tools, materials and processes that enhance the work we all do daily to build sustainable and just food systems. You are invited to “join” this group by going to: https://www.extension.org/people/ … Click on the blue “Communities” tab. Then, on the right hand column list, click on “Community, Local and Regional Food Systems.” Note: if you do not have a .edu or .gov email address, please send an email to Brian Raison, email@example.com, to receive an invitation.
Effective marketing today is using more and more visual elements. Those elements include pictures, videos, graphics and images. The elements not only provide prices, discussed in our blog last week, but also can attract, provide more information, and be a call to action. Visual is often considered the silent salesperson.
Make a conscious effort to see how much visual impacts you and your decisions. Your customers are just like you. Ask yourself how can you use more visual and use it more effectively? Then do it.
Don’t worry about getting the visual elements exactly right. Do the best you can. Critique yourself and ask others for their opinions also. Then do some more. Good visual happens with practice.
Guest Blogger – Lisa Wedin – Univ of Alaska Fairbanks Cooperative Extension Service
One of the most important things vendors at a market can do is to have good labeling of their product with clear prices. If you are selling an unfamiliar product then show suggested uses of the product or have recipe cards.
• Post prices for all your products
• Post units of products
• Describe product or suggested uses
• Have a good scale available if selling by weight
• University of North Carolina Greensboro, Project Green Leaf http://greenleaf.uncg.edu/farmermarkets_farmers.html
• University of Kentucky, Cooperative Extension Service, Selling Farm Products at Farmers Markets http://www.uky.edu/Ag/NewCrops/marketing/farmmarket.pdf
• Iowa Department of Agriculture, Horticulture and Farmers Market Program http://www.iowaagriculture.gov/Horticulture_and_FarmersMarkets/pdfs/assistance/SellingFruitsandVegetables.pdf