As a business owner when you hear the words “social media,” how do you respond?
- That train has already left and I missed it
- I don’t want to be the first kid on the block (or in my community) to try it
- I don’t know anything about it
- There are so many choices I don’t know which one to pick
- There isn’t enough time in the day. I hear it takes ________________ (fill in the blank) per ______________________(fill in the blank).
As you scan the list, I hope you begin to see there is nothing here you can’t overcome. Yes some companies have been doing it a long time but many more are still waiting and more are ignoring it hoping it will go away – Sorry, it is here to stay.
And in terms of not knowing enough, none of us ever feel we do. I am always telling some NE colleagues that they have been dragging me along, kicking and screaming, into this new age. The reality is I am glad they did. Yes they know more than me but they share that knowledge. And I can turn around and share what I know with others. That is the power of networking. So find a mentor and be a mentor.
Regarding which social media platform to use, you can get ideas on what certain groups of people use but the best way is ask your customers. I would take the most common answer and start there (Just a note – your web presence is central to your online efforts so start there first). Also follow others.
Finally, the time it takes is up to you. Some days you have a little, other days you have more. You already know that owning a business is not 8-5. Balance your marketing needs with your time. Consider how to best spend your resources. Start small. Remember though that you need to be consistent in whatever you decide to do.
Social Media Today offers a good example of a to-do list (http://bit.ly/XMVm3Y). You don’t need to cover them all (you do need to cover items 1,2 and 3).
The take-away – I hope just a little encouragement. Depending on where you are at, give it a try or take the next step.